The Psychology of global warming, Improving the Fit between the Science and the Message.
Insights from the psychology of judgment and decision making might help the climate community communicate global warming science to an often skeptical public.
1.Sampling Issues: What samples of evidence do people use when
2.Framing issues: How does the way
evidence is presented affect perception and reaction?
3.Comprehending the problem and the solution: How the construction of mental models affects the conceptual understanding of global warming.
4.Consensus building: How group dynamics can affect the formulation of the global warming message.