Social and Behavior Change Communication For Emergency Preparedness: Implementation Kit

The purpose of the Social and Behavior Change Communication for Emergency Preparedness Implementation Kit (hereafter referred to as “the I-Kit”) is to provide a set of key considerations for SBCC activities in emergency situations. During emergencies, coordinated, clear and credible communication aids in minimizing resulting health, social and economic costs. However, the uncertainty that characterizes emergencies typically fuels fear and panic among communities, and spreads misconceptions and rumors that affect people’s ability to appropriately respond to the emergency.

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